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Blakeway Jill Lac We work in partnership with our patients by carefully tailoring treatments to the individual. Our shop is filled with products & herbs that we not only love & use ourselves but that we recommend to our patients regularly. From our line of Chinese herbal tinctures to good quality nutritional supplements, fertility tools to self-care must-haves: we've scoured the country looking for products that are quite simply the best & placed them all in one convenient place.We are a dedicated, passionate team of board certified & licensed acupuncturists, herbalists, and bodyworkers.
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Our most valuable resource is our team of acupuncturists & bodyworkers. All of our practitioners are all licensed & board-certified in acupuncture & herbs. Our bodywork team all have years of experience & a deep understanding of fertility & reproductive health. All members of the Yinova team have been trained in the Yinova Method.
Whether you're beginning your fertility journey, have been struggling with infertility for a while, are trying to conceive naturally, or are using Assisted Reproductive Techniques: our Fertility Group is a unique opportunity for community support, education, & guidance led by senior Yinova practitioner & Fertility Expert, Anne Brunn.
We are dedicated to providing complementary care with meaningful results by using an integrative approach to Eastern Medicine. Led by husband-and-wife team Dr. Jill Blakeway and Dr. Noah Rubinstein, the Yinova Center is home to some of New York City's best acupuncturists and healthcare practitioners.
We adapt your formula as your internal landscape changes, gently bringing your body back into balance. We use our herbal formulas as the building blocks that support our acupuncture treatments. We often include herbal tonics in your formula to support organ function and offset the effects of stress.
Reviews (35)
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Hope Alcocer
Jun 22, 2022
My Acupuncture practitioner(s) have been so kind, compassionate while holding me accountable. They've challenged me in a positive way whilst also meeting me where I'm at. It's a delicate balance on this journey, especially post-miscarriage, but Yinova has met me exactly where I need to be.
Joe Pellitteri
Jun 19, 2022
Jessa is world class. She has an extraordinary knowledge of fascia and how to release restrictions. She is invaluable
Marianna Torgovnick
Jun 16, 2022
A knowledgable and thorough consultation and a stellar acupuncture experience. I felt listened to and cared for with attention to minor things I had let pass. Lovely and tranquil environment in a busy neighborhood. Highly recommended.
Caroline Abbey
May 09, 2022
While I did generally like my acupuncturist and getting acupuncture, I am sad to report that though I mentioned multiple times that I have a history of restrictive eating and don't want any food rules or even suggestions, that was not respected. I suspect this is because the treatment is a one size fits all approach and thus they can't help but suggest food restrictions because it's part of the standard protocol. So word of warning to anyone who might have food issues: this isn't the place for you.
M. A.
Apr 02, 2022
I don't typically post but I want to show support for a business that has been so helpful.
Mandy M.
Mar 13, 2022
I truly can't say enough wonderful things about Yinova. From the serene atmosphere to the caring practitioners to the effective treatment they provide, it is so wonderful of a place that I was willing to drive from North Jersey multiple times a week during my IVF cycle and before my transfer to get acupuncture here. I went through IVF nearing the end of age 39.

The odds are stacked against me - besides my age, both of my fallopian tubes were blocked, and I had spent a nice amount of my late 20s and early 30s having a VERY good time in New York City, if you know what I mean! The practitioners here gave me a plan for everything: diet, exercise, and things I didn't even think about like uterine massage or specific meditations.

I took everything they said to heart and despite all of the odds, I retrieved 14 eggs and ended up with 3 genetically normal embryos at the end of my cycle! Even my doctor was overjoyed and said it was better than they expected. I definitely attribute some of the success to the acupuncture I received here. As I write this review, I am heading into my embryo transfer.

I can't say enough about the wonderful treatment I've received this week leading up to it (in particular from Eleanor, who might be one of the kindest, most generous, calming and caring acupuncturists I've ever met - she has truly made for this type of work). I hope to add onto this review soon with some positive news!
Meredith S.
Mar 13, 2022
I have nothing but positive things to say about the practitioners here. They are very knowledgeable, professional and kind. They provided me with excellent acupuncture services and herbs to help me work on common women's health issues. They even told me specific tests to ask my medical doctor to run. (Had they not mentioned the specific test, my doctor never would have run the test.) I don't want to get too specific or detailed but I have found the acupuncture to benefit me. High recommend.
Layla J.
Dec 21, 2021
I unfortunately had a different experience than most at Yinova Center, and not a positive one. I went in for acupuncture for a minor sports related injury on my back. The acupuncture didn't really help in alleviating my pain. It's a busy practice so I don't know if the acupuncture wasn't as effective as they claim or the treatment was rushed. It at times felt like they focused more on seeing as many people as possible than the patients. I can't really recommend.
Jaclyn Peknic
Oct 29, 2021
Anne is incredible! I was doing IVF, and I truly believe she helped me get pregnant. I am now 4 months pregnant and continuing to see her.
Emma Wood
Oct 28, 2021
I've been going to Yinova for over a year and love it. I started acupuncture after a tough ACL knee surgery and it was key to getting me back on my feet. The place it lovely and calming, and the practitioners are great!
C. Botero
Sep 26, 2021
The practitioner I saw in the Flatiron district was amazing. She was confident and it was reassuring being 40 weeks pregnant. My due date was on a Thursday and I was passed due. I had 2 membrane sweeps already and was doing all the possible tricks and my little girl wasn't budging. It was a Saturday and I couldn't take being pregnant any longer. I called that day and booked an appointment for Sunday afternoon.

Aside from the treatment being relaxing (I think I fell asleep) it was effective.the practitioner told me I would meet my baby in 24 hours and that night I went into labor and had my baby girl in my arms by 5 pm Monday. She was off by 2 hrs! It was amazing, highly recommend. Lenox hill hospital staff was surprised at how quick and smooth my labor progressed for a first time mom.
Kerry McVey
Sep 04, 2021
As an acupuncturist myself, my experience with Yinova has been outstanding. The team has been extremely knowledgeable, professional, and helpful during a very challenging time in my life. I feel better every time I leave my appointments. The advice and support offered to me by Amanda and Jill has been instrumental in my fertility journey. I highly recommend this practice to anyone looking for an acupuncturist or fertility specialist.
Christopher Miller
Sep 04, 2021
Yinova is very important to me. The acupuncture treatment I initially went for has been a game changer and now I try to go every Saturday. In my time there, I've found a safe haven from the chaos that has overwhelmed so many since the start of the pandemic. My time there each Saturday offers me a moment to breathe and unwind. Daryl Thuroff is fantastic and we are now exploring the benefits Chinese medicine can have to my overall health. Traditional medicine has failed me over the years, and in the hands of this incredible team, I feel hopeful again about my future health.
Andree Corroon
Aug 20, 2021
"I have been receiving acupuncture treatment at Yinova for over 10 years. While Yinova is renowned for treating infertility, I initially came for their expertise in musculoskeletal issues I had due to running. Now I come for treatment for an autoimmune disease and general physical (and emotional) health. I swear by acupuncture and Yinova is the most professional and effective place I have found." - Andree, Patient
J. A.
Aug 17, 2021
"I had struggled on my journey with fertility. I found the community at Yinova to be very supportive and made a stressful time more relaxing. The day of my transfer I had an extremely stressful day at work and the whole team at Yinova was super accommodating to move my appointment and make sure I still was able to come in and have my acupuncture prior to my transfer. My transfer was successful and I truly believe it was due to the calming, supportive nature of the care I received there prior. Thank you so much!"
Jessica Ross
Jul 16, 2021
I get acupuncture for anxiety and from beginning to end it's a wonderfully serene experience. The space is visually pleasing. The people at the front desk treat me like I'm part of their family. And the electro stim brain acupuncture really works. Last time I was so relaxed I could have sworn I saw the flying toasters. You know, the screen saver from the early 90's. There they were, floating by, taking my anxiety with them.
Renee A.
Aug 04, 2020
Everything from the online intake with Kelsey to the acupuncture sessions with Daryl for trigeminal neuralgia headache was very professional, helpful (I got relief), clean and just a pleasure (as much as needles can be! The massage for my sore shoulder was also very therapeutic, as was the battle balm and other ointment with CBD oil. I just have a tremendous respect for all of these practitioners and it's a plus that it's a woman-owned business!
Sarah Crossley
Jul 21, 2020
I decided to go to Yinova to try an alternative treatment for a few different health complaints including insomnia and just a feeling of a general imbalanced mood. I started seeing a psychiatrist that has been great but I really felt like I wanted more. I can't give enough praise to Yinova and to Alli who has been performing acupuncture treatments and consulting me on herbal tinctures.

Everyone at Yinova, from reception to treatment room, make the experience an appreciated and valuable one. My experience working with Alli Kimmel has been great. After my first appointment I felt like I was truly heard and cared for and I think this kind of compassion in wellness can go an extremely long way in benefiting health. She has continued to take the time to listen and ask questions at each appointment and gives helpful suggestions and insight.

The treatments are relaxing and somewhat meditative and I leave each appointment feeling reset. I've had a noticeable improvement in my sleep and mood since I've started coming to Yinova, honestly more than I hoped for or expected was possible. Acupuncture appointments are now part of my routine. I have recommended it to so many people and suggest if you're interested and unsure where to start, try Yinova.
Jennifer T.
Feb 26, 2020
Yinova is warm, welcoming and just wonderful. Ann is incredible - every time I go, she carefully evaluate me, notes progress or changes and really tailors the acupuncture session to my current state. I'm not going for fertility and have it to be beyond rewarding. She is thoughtful and each session it's relaxing and has a noticeable impact on my day and week. Since starting 6 months ago I have felt calmer, more in control and more balanced. I can't recommend Yinova or Ann enough.
S. S.
Oct 24, 2019
Dara is such a doll! I came to see her when I was trying to get pregnant. She was incredibly thorough in her review of my medical history and recommended some acupuncture and a tincture. After we were lucky enough to conceive, I saw Dara for pre-birth acupuncture. She is so lovely and knowledgeable and really made me feel at ease. The front desk staff was always helpful with scheduling appointments, too.
Adene B.
Jul 24, 2019
I've been coming here for a year or so and everyone is so nice and competent and professional. My original complaint was endometriosis which is now cured. I still get cramps but that could be the fibroids (:-/). I've had a lot of practitioners by now, Lea(she left to become an osteopath), Alexandra, Kate R., Daryl(heads-up, Daryl is a woman!), Stephanie, Patricia, Katie H. Daryl and Stephanie are my favorite.

I know they're known for their work with female trouble but I use them for everything and they've been great. The reception staff is really nice as well, for all my questions. My next step is menopause, I am hoping they can help me through this next phase of my life. Glad to recommend them although with the quality of work they do they probably don't need it. It's good to have good people.
Laura M.
Nov 06, 2018
Words can't express how grateful I am to have found Yinova Center and more specifically practitioner, Dara Barr. I have been to acupuncture before and have always found it helpful but Yinova and Dara are so much more than an acupuncture center. Dara is a true professional. She is kind, caring, extremely knowledgeable, comforting and makes me feel cared for and supported.

I look forward to coming to Yinova and to her insight and positive (yet real) approach to my situation with fertility. She takes her time, asks me questions, answers all mine, and she genuinely cares about my well being. Going through infertility is one of the most challenging, defeating, and scariest things for a person but through it all, I remained encouraged and optimistic by following Dara's examples.

If there is a bright side to any of this, it is to finding such a restorative place in Yinova. I am not pregnant yet, but I know I will get there and in the meantime, I have a healthy resource and I highly recommend Yinova and Dara Barr.
Amy C.
Oct 31, 2018
After being recommended by a patient from Yinova, I had my own great experience. I FINALLY found my go-to acupuncturist in the city. I moved earlier in the year from California and have been to a few clinics but they weren't the right fit. At Yinova, I found Noah and he is amazing - kind and warm; and skilled at what he does. The office staff is super friendly too.

I bought a pack of ten because I was so happy with the service. And it's super easy to book online. I normally wouldn't travel this far out of my neighborhood for acupuncture, but this is totally worth it. I've heard all the practitioners there are good, but I'm going to stick with Noah!
Milea V.
Jul 31, 2018
I owe a huge thank you to Katy Hogan at the YinOva Center for helping me to conceive the handsome baby boy that I am holding in my arms right now. Years of hormonal birth control use had destroyed the natural balance in my body and my cycle was non-existent. I came to Katy hoping that she would be able to restore my cycle in hopes of eventually getting pregnant.

My first appointment was 8/30/17 and by mid-September I was pregnant. Her skill in acupuncture and knowing exactly which herbs I needed helped to prepare my body, and my husband and I conceived our son naturally on my first cycle since coming off birth control. I continued to see Katy through my first trimester for nausea and to promote a healthy pregnancy.

I went to see her again at 37 weeks to begin to prepare for delivery. I spontaneously delivered a healthy 9lb 4oz baby boy the day after my due date, without complication. Thank you Katy and the YinOva Center for helping me become a Mom!
M. M.
Jun 23, 2018
I've had three treatments at YinOva and have found the experience to be average overall. Practitioners seem relatively knowledgeable and kind but I don't feel that the level of engagement is that high. Perhaps this is the tradeoff of being treated at a center rather than a private practice. For example, I don't feel my treatment is particularly personalized or adapted to additional issues that I am presenting with (i.e.

In addition to my original presenting concern), and most of my diet changes have come through recommendations of friends and family who are also in the field. I prepaid for 10 sessions so I plan to stick with it, but I probably will not continue beyond that.
Lauren S.
Mar 02, 2018
I'm so incredibly grateful to the team at YinOva for helping with the healthy birth of my daughter, born via VBAC just last week. At 37 weeks, she flipped into breech position. My OB sent me home with yoga positions to try, and said I had a week to get her back in position -- then we'd consider version. I saw Dara for an acupuncture and moxibustion treatment that day (which was lovely and so relaxing!), and she sent me home with a moxibustion stick to use on myself a few times daily.

In just two days, my daughter flipped and was head down! At my 40-week appointment, my cervix was closed, so my OB talked me through details around the C-section that would be scheduled at 41 weeks if baby didn't come on her own (the practice wouldn't induce without signs of progression, and 41 weeks is their cutoff for VBACs to avoid uterine ruptures). Dara was out that day, so I scheduled the first of three appointments with Lea.

I went in for a relaxing acupuncture treatment that afternoon. Hours later, I went into labor, and proceeded to deliver a healthy baby girl the next day vaginally. My OB and everyone in her practice were beyond fantastic, and they were so impressed by the quick progression -- from a closed cervix to final stages of labor in just 24 hours. Thank you so much to Dara, Lea and the rest of the YinOva team for helping us!
Arianne B.
Dec 07, 2017
My experience at the Yinova Center last week was an ideal acupuncture experience. This was only my second experience with acupuncture and I was nervous but the front staff was both knowledgeable and warm. They led me to a very calm waiting room that helped set the tone of rest of the experience. The entire The practitioners at Yinova were extremely courteous and talented. Mine, Noah, started with a very calm series of questions that helped me feel centered in the space and then some thoughtful questions on what ailed me.

This type of care is not typical either of my previous experience or experience with western medicine. Contrary to one's ideas about acupuncture the experience is totally painless and, daresay, a little pleasurable. I left my treatment that day feeling calmer and healthier. I highly recommend the experience not just for the treatment but also for calm practices that they teach you.
Kate E.
Dec 06, 2017
I've been coming to YinOva for about a year now, and I seriously can't recommend them enough! Noah Rubinstein especially is such a great practitioner. I had spent years trying everything under the sun to help with my insomnia (medication, noise machines, etc.) and after only a few weeks of seeing Noah I have been sleeping better than I ever have in my life!
Neequewa S.
Oct 24, 2017
I came here to get information on some of the services offered but unfortunately didn't even get to try the place out. The front seat ladies were extremely snooty, impolite and unhelpful. When I walked in it was a look like "why are you here" not welcoming at all! Didn't really explain much about the process and didn't even offer a pamphlet or anything. Just from my walk in experience I wouldn't try anything here.
Mandy L.
Dec 10, 2016
It's no joke when I say I instantly feel more calm and relaxed once I step foot into Yinova. The soothing music, warm decor, dim lights, sound machines, and pleasant smiles from all the staff puts me in a peaceful state of mind. I've been coming to Yinova for more than three years now. I'm pretty sure the acupuncture treatment played a huge role in helping me to get pregnant and also to have a healthy and successful pregnancy. I've also come to get treatment for backaches as well. Amanda Silver is amazing, helpful, and determined to make you feel better. I often saw Laura Scherer as well and she was just as great.
Bex D.
Jan 29, 2016
These people are miracle workers. I came here for a plethora of minor health issues and the practitioners here have helped all but eliminate them all. The staff is patient, thorough, and I felt like they really listened to me before deciding which issues to address each session. They also recommended various Chinese powders/supplements to balance out my Qi. Very clean and tranquil environment. A little expensive ($125/session), but they do take insurance.
Jason B.
May 28, 2015
I went to YinOva for my first ever acupuncture session and had the pleasure of having Noah as my acupuncturist. The experience was fantastic and painless. Not knowing much about the full benefits of acupuncture and Chinese medicine, Noah went over in detail everything I needed to know. We went over some issues I've been having and how acupuncture can help resolve pain, stress & more. Coming out of my 1st session, I felt more stress-free & relaxed then I have in quite some time. Now it's understandable why they're known to be the top acupuncture center in NYC. I will definitely be back for more sessions.
Tara K.
May 20, 2014
This is a lovely spot for acupuncture. My initial session lasted 2 hours as the preliminary intake information about my health and why am I getting acupuncture took a while. But it was fine for the staff, they do really care about your health and getting your body healthy and well. The service was wonderful, the private rooms are so relaxing. I left feeling like I was walking on a cloud, i was so relaxed. I would love to come here twice a week as a regular regiment, but as they don't take insurance I will likely try elsewhere before making any commitment.
Aaron L.
Oct 09, 2013
Compared to the dingy acupuncture places I am used to in Chinatown this place is a palace. Noah was pretty good with the acupuncture. He hit me with the needles in all the right places, and then followed with some intense cupping, before a light massage. The practice seems to specialize in women's health. I was the only guy in the waiting room.

Everyone there seemed like they had been there before. I came in because the guy I usually go to was busy today. They were very cool about making an appointment on short notice. The center has long hours and multiple health care provides, so they have the capacity to deal with a lot of patients. I was very impressed with the location. It's definitely reflected in the price thought. It's $150 for the first visit and $115 for a follow up.

I would have no problem recommending Noah, or the center to a friend. They are very good. The only thing is I have found the my neck pain responds to electrical stimulation, and I'm not sure if they do that. I think it's just cupping and acupuncture. 4.5 stars.
Athena C.
Feb 03, 2013
This is my first acupuncture experience in the USA and I can say it is so far the best I have had! I was introduced to Yinova through a friend and I made my first consultation this past Friday. When I first walked in, I was immediately greeted by the front desk and he had me answer a short survey about my basic info and health on their iPad. It is very high-tech I should say. Then, Amanda saw me in one of the cozy rooms that looks like a spa room but is meant for acupuncture.

She asked me a lot of detailed healthy questions and my lifestyle and what my main concerns and reasons why I was there. She was very gentle and attentive to my needs. Based on my condition, she was using gentle treatment with me and I lied for 30 minutes in the comfy bed and relaxed. She came back with a typed out recommendations for my conditions and concerns.

I was really impressed! The treatment price already takes care of everything (tip) so I was pretty happy. This is a pretty high end facility so don't expect to pay Chinatown price. You will get really attentive service, treatment and you will feel really taken care of. My shoulder pain from my desk job immediately disappeared after one session! I was so impressed! Will definitely return for my sessions for my health!