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25 Years
experience
Clinical Hypnotherapy Services in Plano, TX
Southwestern Clinical Hypnotherapy has been dedicated to transforming lives through specialized hypnotherapy services since 2001. Founded by Mike L. Burrow, Dhyp, our practice combines decades of clinical expertise with personalized approaches to address challenges like smoking cessation, weight management, insomnia, and anxiety. Our methodology leverages the power of the subconscious mind to create lasting behavioral changes, supported by a lifetime guarantee on select programs.

We serve individuals seeking non-invasive solutions to improve health, enhance performance, and achieve personal goals. With a focus on evidence-based techniques and client-centered care, we maintain affiliations with professional organizations to ensure the highest standards of practice. Our commitment to measurable outcomes and client satisfaction has resulted in a strong referral-based reputation across North Texas.
Services
Smoking Cessation Weight Loss Insomnia Treatment Public Speaking Study Skills Enhancement Nail Biting Pain Management Athletic Performance Confidence Building Phobia Resolution
Details
  • Year established: 2001
Highlights and features
  • We offer a lifetime guarantee on smoking cessation programs
  • Our weight loss program includes personalized monthly hypnotherapy sessions
  • Specialized insomnia treatment using subconscious mind reprogramming
  • Proven methods for overcoming phobias and public speaking anxiety
  • 20+ years of experience in clinical hypnotherapy applications
Services
Smoking Cessation
Our smoking cessation program addresses both physical nicotine addiction and psychological triggers through clinical hypnotherapy. With a lifetime guarantee and 98% success rate after one session, we eliminate withdrawal symptoms while creating permanent behavioral changes. The program combines subconscious reprogramming with personalized support to ensure lasting results.
Weight Loss
This three-month program uses hypnotherapy to address emotional eating patterns and establish healthy habits. Personalized sessions target subconscious triggers while teaching portion control and exercise motivation. Clients receive recorded sessions for reinforcement and monthly progress monitoring to ensure sustainable weight loss results.
Insomnia Treatment
Our insomnia treatment focuses on reprogramming subconscious patterns that prevent restful sleep. Through alpha state induction and anxiety reduction techniques, we help clients achieve natural sleep without medication dependency. The program addresses worry cycles and establishes subconscious triggers for immediate relaxation response.
Public Speaking
This service eliminates fear responses through subconscious reprogramming while building presentation confidence. A single session typically resolves anxiety, allowing clients to maintain composure and engage audiences effectively. Techniques focus on shifting focus from self-performance to audience benefit for natural delivery.
Pain Management
Medical hypnotherapy techniques reduce both acute and chronic pain responses through dissociation and reframing methods. Backed by NIH research, our approach helps manage cancer-related pain, arthritis, and post-surgical discomfort while minimizing anxiety associated with chronic conditions through subconscious pattern modification.
People
Mike L. Burrow
Clinical Hypnotherapist
Diplomate of Hypnotherapy with 35+ years in clinical practice. Former director of NeuroTechnologies Research Institute, partner of Dr. E.M. Massad MD, and founder of Southwestern Clinical Hypnotherapy in 2001. Holds memberships in multiple professional hypnotherapy associations.
Questions
How does clinical hypnotherapy work?
Hypnotherapy accesses the subconscious mind during theta brainwave states to reprogram behavioral patterns. This measurable state allows direct modification of automatic responses while maintaining conscious awareness throughout the process.
What conditions do you treat?
We specialize in smoking cessation, weight management, insomnia treatment, phobia resolution, public speaking anxiety, nail biting, pain management, and confidence building through customized hypnotherapy programs.
Is hypnosis safe?
Yes, hypnosis is a natural state of focused attention that everyone experiences daily. You remain fully conscious and in control at all times, only accepting suggestions aligned with your personal values.
What success rates do you have?
Our smoking cessation program achieves 98% success after one session. Weight loss clients average 10-13 pounds monthly. Insomnia treatment shows significant improvement within 1-3 sessions according to client tracking data.
Do you offer guarantees?
We provide a written lifetime guarantee for our smoking cessation program. If relapse occurs, we offer complimentary follow-up sessions to reinforce the treatment until permanent results are achieved.
Reviews (4)
Jodyking Jody
Jul 06, 2021 Report
44 year smoker. Pack and half a day. 1 session and I'm smoke free. A true miracle. 11 days and haven't even thought about a smoke. Came out of hypnosis saying wow I just got scammed, but the strangest thing happened I haven't even thought about a smoke. Haven't pulled at my pocket or had one urge. Its a miracle.i entered as a skeptic and left as a believer. This really works!
Matt McClintock
Mar 19, 2021 Report
Visited for smoking cessation. Very leary to say the least. as my parents say, if it sounds to good to be true. Had multiple triggers: coffee, stress, alcohol, after eating, waking up, pretty much everything. I am now 5 days into this, having drinks, around smokers.not even an urge, nothing. Dr. Burrow somehow fixed me after a long history of smoking a pack a day. It kinda freaks me out that hypnosis is real, and that it works. I was sure it wouldn't work on me, but was desperate to try. Definitely a life changing event for me. No longer a slave to Marlboro, and saving almost $3k per year.
Nick D.
Dec 22, 2016 Report
Mike is a great guy and can really help out with a variety of issues. I definitely recommend Southwestern Hypnotherapy!
Travis Johnson
Oct 28, 2016 Report
I had a great experience here. I smoked for 15 years and had tried everything. Hypnosis was like a silver bullet for me. I haven't smoked since my session. That was 4 years ago. I don't even think about it anymore. I can't recommend it enough.